Taylor Swift might be one of the most powerful forces in music with genius songwriting skills, a strong-willed business mind and industry savvy but sadly, sometimes all the forward planning in the world cannot save you from the perils of the music biz.
The ‘ME!’ singer has penned a powerful Tumblr post, revealing that her long-time manager Scott Borchetta has made her “worst nightmare” come true by selling her entire back catalogue to Scooter Braun, the controversial manager of Ariana Grande and Justin Bieber.
In the essay, Swift explains how she’s been begging for the chance to have ownership of her own work for years but Borchetta, owner of Big Machine Records, had only allowed her to “‘earn’ one album back at a time, one for every new one I turned in.”
So when Borchetta decided to sell the label, she was forced to make the “excruciating choice” to let her previous albums be sold off as well.
She goes on to reveal that she was not given a heads up about the news and found out that Braun had purchased her music at the same time as the rest of the world.
This reminded her of the “incessant, manipulative bullying” she had copped from Braun over the years, including that whole Kimye Snapchat gate BS.
“Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it. (See photo),” she writes.
Below is the photo she included in the post, one shared by Justin Bieber around the same time that Kim and Kanye launched their Taylor Swift take-down campaign.
In the pic, Bieber can be seen FaceTiming Braun and Kanye.
Credit: Taylor Swift’s Tumblr via Justin Bieber’s Instagram
“This is Scooter Braun, bullying me on social media when I was at my lowest point,” she wrote on the post. “He’s about to own all the music I’ve ever made.”
Justin had previously captioned the image “Taylor Swift, what up” to make it clear that the four men were mocking her, but following Swift’s blog post, he has edited out the caption.
📲 IG | Since Taylor’s post on Tumblr about @scooterbraun has gone up, @justinbieber has deleted his Instagram caption on the photo she uses as a reference of the bullying she faced pic.twitter.com/pDZKy3ND5I
— Taylor Swift News (@TSwiftNZ) June 30, 2019
She goes on to reference that time when “his client, Kanye West, organised a revenge porn music video which strips my body naked.”
See the ‘Famous’ music video for reference.
“Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy,” she continues. “Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”
Swift calls Braun’s purchasing of her back catalogue as her “worst case scenario.”
“This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. And when that man says ‘Music has value’, he means its value is beholden to men who had no part in creating it.”
She adds that she had come to terms with the fact that Borchetta was ultimately going to sell off her music, but: “Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”
Despite all the drama going down in her career at the moment, Swift is glad to be free from manipulative men and is hopeful for the future.
“Thankfully, I am now signed to a label that believes I should own anything I create,” she writes.
“Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.”
She concludes, “I will always be proud of my past work. But for a healthier option, Lover will be out August 23.”
“Sad and grossed out,” she signs off along with a broken heart and her name.
The whole thing is a wild and very disturbing ride – have a read of the full post HERE.
Bieber has since taken to Instagram to apologise to Swift for taking part in the bullying years ago.
“Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive,” he began.
He went on to defend Braun, claiming that he had nothing to do with the post.
“I have to be honest though it was my caption and post that I screenshotted of scooter and Kanye that said ‘taylor swift what up’ he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that,” he adds.
Sadly, Bieber is siding with his manager in this situation, alleging that he has had Swift’s back for years.
“Scooter has had your back since the days you graciously let me open up for you! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations,” he continued. “So for you to take it to social media and get people to hate on scooter isn’t fair.”
He then attacks Taylor, accusing her of writing the post to gain “sympathy” and to direct her fans to “bully” Scooter.
“What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication.”
“So banter back and fourth online i dont believe solves anything.”
He concludes: “I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line.”
Following the shock announcement, fellow singer Halsey has rallied behind Swift with a post of her own.
— h (@halsey) June 30, 2019