It’s official: Sydney has more “hip” suburbs than Melbourne.
Using science reductive behavioral profiles and tangentially related Census data, the ‘Urbis Hip List’ has identified the 21 hippest suburbs in the country (those characterised by “a young demographic who have progressive attitudes, and can often be trend-setters”) including seven suburbs from Melbourne (Brunswick, Brunswick East, Collingwood, Fitzroy, St Kilda, Trangrove and West Melbourne) nine from Sydney (Camperdown, Chippendale, Darlinghurst, Darlington, Elizabeth Bay, Forest Lodge, Potts Point, Redfern and Surry Hills), two from Perth (Highgate and Northbridge), two from Canberra (Braddon and Canberra City) and just one from Brisbane (Fortitude Valley). Surprisingly, Radelaide, despite its moniker, did not feature once.
Researchers quantified ‘hipness’ through the prevalence of a certain demographic profile which looked something like this: between the ages of 20-39, in a non married or de facto relationship, a non driver, tertiary educated, spiritually apathetic and living in medium-high density housing in a non family household (sadly for the sake of accuracy, musical elitism and asymmetrical fringes per capita have never been measured by the Australian Bureau of Statistics).
Researchers say the data serves “a very important economic purpose” because it provides “information on future consumer directions”, and, more importantly, the ability to gouge young people on dilapidated rental properties.
Check out the state by state breakdown above.
And for those still confused by the regional differences between east coast hipsters…
Sydney hipsters are like this…
But Melbourne hipsters are like this…
