Following the public shit-storm that has ensued as a result of the college admissions scandal, famous folk including Desperate Housewives star Felicity Huffman and YouTuber Olivia Jade Giannulli have been forced to disable comments on their Instagram while the latter’s mother Lori Loughlin has deleted all her socials entirely.
The celebs involved in the scam have copped a brutal roasting online from (former) fans and their Hollywood comrades while they await sentencing for bribing and forging documents to get their kids into primo colleges.
But public humiliation and potential college explosion (not to mention the possibility of jail time) aren’t the only ways in which the stars are being affected as Olivia, the faux-rowing daughter of the Full House star, has had her brand severely damaged and she stands to lose a lotta bucks from the scandal.
For those who haven’t been keeping up with the yoofs, Olivia Jade is one of the most popular beauty YouTubers out RN.
The 19-year-old boasts 1.4 million Instagram followers and nearly 2 million YouTube subscribers on her channel where she shares beauty tutorials, makeup hacks and just her average day-to-day happenings.
Over the course of her time in the spotlight, she’s built up a mammoth following and even managed to secure partnerships with several major brands including Amazon, TRESemmé, Smile Direct and more.
Not only that, but thanks to her beauty prowess and the fact that girls around the globe have been relying on her for beauty advice, she recently inked a deal with Sephora to produce her very own makeup palette called Olivia Jade x Sephora Bronze & Illuminate Palette.
After news of the scandal broke, her palette amassed a ton of negative reviews like, “I thought this would give me the ‘just-came-from-crew-practice, spent-hours-rowing-on-the-lake’ glow. Turns out it was all a sham!” Another review read, “Do I get a discount if I use ENTITLEMENT or CHEATER as the promo code?”
The overwhelming amount of hate has forced Sephora to sever ties with Olivia, effective immediately.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” the beauty retailer announced in a statement.
The palette’s page has since been removed from Sephora’s website entirely.
And it’s likely that her downfall won’t end there as she was earning somewhere around $50,000 per sponsored social media post and since she’s now limiting access to her Insta, her other current deals and future ones may choose to stay away from her to avoid damaging their brand.
As if that wasn’t bad enough, she is reportedly still waiting to find out if she will be kicked out of college over the scandal. Stay tuned.