If soggy bread stops you from eating your lunch, or an Instagram malfunction sends you into an FML meltdown, then you are suffering from a condition known as #FirstWorldProblems. Thankfully, Youtube personality Ryan Higa has released a public service announcement taking aim at these trivial inconveniences.
Through a combination of OTT guidance and soft focus montage, the PSA brings hope to those privileged individuals so desperately in need. You can check out the PSA below but be warned: this may cause the viewer pain and frustration – because dilemmas like buying the iPhone 4 only weeks before the iPhone 5’s release can be all too painfully real.
Words By Nikki Brogan