PSA Takes Aim At ‘First World Problems’

If soggy bread stops you from eating your lunch, or an Instagram malfunction sends you into an FML meltdown, then you are suffering from a condition known as #FirstWorldProblems. Thankfully, Youtube personality Ryan Higa has released a public service announcement taking aim at these trivial inconveniences.

Through a combination of OTT guidance and soft focus montage, the PSA brings hope to those privileged individuals so desperately in need. You can check out the PSA below but be warned: this may cause the viewer pain and frustration – because dilemmas like buying the iPhone 4 only weeks before the iPhone 5’s release can be all too painfully real.

Words By Nikki Brogan

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