YouTube Slashes Logan Paul’s Ad Revenue After ‘Suicide Forest’ Video

YouTube has halted its upcoming projects with vlogger Logan Paul, one day after the streaming giant said it was “looking at further consequences” for his decision to upload a video showing the body of a suicide victim.

Nearly two weeks after Paul uploaded the video, which showed him joking about the discovery of a body in Japan’s so-called ‘Suicide Forest’, the production of YouTube Red original film The Thinning: New World Order has been postponed.

Paul, who starred in 2016’s The Thinning, was slated to return for the 2018 sequel. In addition, YouTube said Paul will not feature in the upcoming fourth season of comedy series Foursome.

YouTube has also dropped the 22-year-old from its top-tier ad system. The platform announced “we have decided to remove Logan Paul’s channels from Google Preferred,” referring to the set-up which allowed advertisers access to the top 5% of content creators on the site.

While this doesn’t fully ban Paul from monetising his videos, it does mean that heavy-hitting brands may not push their ads on his content. That means Paul will likely see less revenue from click-throughs.

In addition, Paul has had a strike put on his channel for inappropriate content. Any channel which receives three strikes in a three-month period can expect to be booted off the platform.

Earlier, Paul issued two apologies after his initial video, and said he was taking a break from his regular video uploads.

“I’m just here to apologise,” Paul told his fans. “I’m ashamed of myself. I’m disappointed in myself. I promise to be better. I will be better.”

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