A week ago, Kylie Jenner – whose name you most-oft see associated with lips, parties and possible engagements to Tyga – did a decidedly cool and worthwhile thing by launching an anti-bullying campaign on her personal Instagram, called #IAmMoreThan.
Her motivation was personal, she told her 35 million followers:
“People are so quick to say horrible things about me everyday over and over and sometimes I can’t take it. Even I at times get affected by it, I breakdown, I hide, I cry. It’s resulted in a lot of anxiety for me that I’ve never had to deal with before ever. My every move has been documented for the whole world and it’s been a nightmare trying to find myself through all of this. And I’ve absolutely lost apart of myself.”
Over the next six days, the youngest Kardashian (shut up, she basically is) shared photos of people who have been affected by bullying, often in pretty horrendous circumstances, along with powerful stories of how they managed to turn negativity into positivity.
“I’ve gotten to talk to and bond with all of these people whose stories you will see on my page,” Kylie wrote at the time.“I think you will fall in love with them just like I did.”
And people did, with thousands of shares across the hashtag.
Favourite posts include the story of Lizzie Velasquez, the so-called “world’s ugliest woman”, who suffers from a condition that prevents her from accumulating body fat.
The posts proved to be so popular that Jenner today announced she’ll be keeping up with the campaign, sharing a new story every Tuesday for an indefinite period.