Life lessons come in many shapes and sizes. It only takes one night of hurling out a taxi window to put you off tequila for the rest of your days, and it only takes one innocent activewear decision to make a gal never look at fake tan the same way.
I’m talking about Twitter user @Evemallonxx, who made the completely understandable error of applying fake tan and then heading to the gym in her Adidas-branded leggings.
She probably wasn’t expecting to end up as a walking advertisement for the sportswear company, but uhh, that is definitely what happened.
that’s the last time a work out with tan on btw ahahah pic.twitter.com/1y291bdZYw
— eve 🍉 (@Evemallonxx) October 1, 2017
The surprise tan-branding isn’t the first of its kind – at least one other tan fan shared their own Adidas leg:
hahahahah same✌🏼 pic.twitter.com/K2c1ZvLOsD
— Eden Chicken (@EdenChickenn) October 2, 2017
And while some took the opportunity to be kinda condescending about it:
https://twitter.com/MackenzieGall/status/915233629785206784
Plenty of others are seeing the potential in temporary sportswear tan tattoos:
Adidas marketing themselves even when you’re not wearing their clothes. SMORT. https://t.co/GaOduY5NAN
— JV (@JackieVee) October 4, 2017
https://twitter.com/MichoB93/status/914936724966592513
https://twitter.com/Ankaman616/status/915106767285178368
Including Adidas themselves, who tweeted the following shout out:
We’d say it’s fate.
Way to rep the Three Stripes, Eve. We see you. 👀— adidas (@adidas) October 2, 2017
And then remained conspicuously silent on the free stuff front.
soooo, does this mean i get free stuff?😂
— eve 🍉 (@Evemallonxx) October 2, 2017
Don’t worry, @Evemallonxx; Nike‘s gonna be sliding into your DMs any minute, guarantee it (in about a week, after your sick temp tatt has faded).
Everyone else, keep your eye out for fake tan stencils by Lorna Jane, because they are definitely coming for all of us. There’ll be nary an unadorned leg to be spotted on Bondi this summer, mark my words.
