Committee-crafted hashtags are a lot like children: you can build and shelter them for as long as you’d like, but once you let ’em loose on the world, they’re totally out of your control.
In a statement, he said “under the Just Another Day banner, Tourism WA and the tourism industry will create and distribute appealing content that will inspire people to travel to our State.”
Welp, nestled between the genuinely stunning shots regular ol’ punters have contributed, lies this ‘appealing content’:
Only having Saturday to get any shopping done because everything not Coles or Woolies shuts at 5pm #justanotherdayinWA
— Belindasmilne (@belindasmilne) June 10, 2016
Caught another disease at Elizabeth Quay. #justanotherdayinWA @ColinBarnett
— Alysia Spartalis (@AlysiaSpartalis) June 10, 2016
Talk back radio subjects. mobile phones, shark attacks, drug taking footballers, people who can’t merge #justanotherdayinWA
— Mark Griffin (@markgriffin) June 10, 2016
Slaughtering sharks, traffic jams, public transport cancellations, fracking encroaching.. #justanotherdayinWA @JessicaStrutt @abcnewsPerth
— Luke (@troutish) June 10, 2016
Just paid 10 bucks for a coffee. #justanotherdayinwa
— Xavier Roux (@RouxXavier) June 10, 2016
Four drivers all stopped and staring at each other at a roundabout #justanotherdayinWA
— End Of Daze ? (@EndRoadwork) June 10, 2016
Even the sharks are on meth! #justanotherdayinWA
— Lateralist76 (@Lateralist76) June 10, 2016
Fuel prices up because it’s the weekend #justanotherdayinWA
— Mark Griffin (@markgriffin) June 10, 2016
West Australian Gov proud of its record of gaoling the most amount of indigenous people per capita in the world.#justanotherdayinWA
— Simon Chook (@s_chook) June 10, 2016
“A hashtag is not going to be the thing that drives additional tourist numbers to Western Australia.”
Photo: Australia’s Golden Outback / Instagram / Twitter.