YSL Just Opened A Museum In Marrakech And It’s An Architectural Dream

YSL has been pretty busy on the museum front – they recently opened one in Paris at 5 Avenue Marceau, the site of their historical couture house, and even restored Yves‘ personal workspace within it, including the fabric swatches from his last day of fittings.

While that one is well worth a visit in and of itself, it’s the YSL Marrakech-based museum that’s really caught our eye from an architectural perspective.

Designed by French duo Olivier Marty and Karl Fournier of studio kO, the museum covers 4,000 square metres and is dedicated to covering Yves Saint Laurent‘s life. Yves was a long-time fan of Marrakech, so it’s fitting that the brand has decided to place a museum in the country in his honour.

“When Yves Saint Laurent first discovered Marrakech in 1966, he was so moved by the city that he immediately decided to buy a house here, and returned regularly,” French industrialist Pierre Bergé explained. “It feels perfectly natural, fifty years later, to build a museum dedicated to his oeuvre, which was so inspired this country.”

While the space has a 400 square metre permanent exhibition space that showcases the fashion of the YSL brand, it also houses a temporary space that will feature varying exhibitions – the first of which is dedicated to painter  Jacques Majorelle – as well as a huge research library, 150-seat auditorium, a bookstore and a cafe.

The museum opens officially on Thursday, October 19 – so best book flights, all you fashion enthusiasts.