You Can Dress Like It’s 1993 With Will Smith’s Latest ‘Fresh Prince’ Themed Clothing Line

will smith clothing

Now, this is a story all about how Will Smith just released a Fresh Prince of Bel-Air-inspired clothing line and I am literally throwing my money at it.

Smith, who rose to fame on the hit 90s sitcom, has reminisced his youth with his latest business endeavour, Bel-Air Athletics. And yes, it’s all fresh as fuck.

The 26-piece collection features varsity jumpers, graphic tees, athletic gear and accessories, all inspired by the Fresh Prince’s high school, Bel-Air Academy.

Most of the collection is pretty toned-down in comparison to the show’s wardrobe, but there is a paisley jacket and matching basketball if you’re wanting your own Bel-Air Academy-esque look.

will smith clothing
I put my Walkman on and said, “I might as well kick it”

If a reversible paisley jacket doesn’t tickle your fancy, maybe a heat-reactive tie-dye or UV-reactive tee will. If not, there’s a wide range of accessories and  sporting goods to choose from as well.

The collection features unisex and children’s clothing as well as socks and accessories, so there’s something for every Fresh Prince fan in your life.

Will took to Instagram to announce the new collection with a video of him modelling the looks.

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I put my thang down, flipped it and reversed it. Then I put it on sale. NEW @FRESHPRINCE MERCH! Link in bio

A post shared by Will Smith (@willsmith) on

“I don’t know why I ain’t do this when the Fresh Prince was on,” he said in an Instagram story. “But I’ll take it now, because yeet! I love this stuff.”

Bel-Air Athletics is available for a strictly limited time, so get your order in before October 14 to avoid disappointment. Just ‘coz Will Smith is an eco-friendly king, the range isn’t even getting produced until after the orders are placed to avoid any excess waste. We stan an environmental fashion icon. Each piece is made to order, or produced in strictly limited quantities.

Prices range from $12 for an air freshener, to a whipping $375 for a duffle bag, so shoot your shot and pick up some Will Smith merch while it’s still hot.

“I feel like I’m 12,” Smith said. “Like, life’s just simple pleasures. I love this stuff. I’m hype. I’m hype. What can I say? I’m a simple man.”

You can shop the collection on Will Smith’s website.