Tote bags are the ultimate 2021 accessory – they’re cute, versatile and match with literally any outfit.
Now, whenever a big-name fashion brand brings out ‘a sustainable line’ while still selling what can be considered fast-fashion, it can be pretty conflicting. However, this collection does make a huge step in the right direction by promoting a circular-fashion movement.
Not only is the capsule made from completely recycled materials, but it also comes with clear cut directions as to how to reuse the materials after you’re done wearing them by fashioning them into a tote bag (or face mask) – which is pretty darn neat if you ask us.
The brand is openly on a slow but mammoth mission to create fashion that ‘Wastes Nothing and Welcomes All’. A noble goal considering the state of the fashion world? We think so. While they’re not able to overhaul their entire range, the brand is aiming to reach this goal one swoon-worthy fashion collection at a time, and this drop is no exception.
Tommy Jeans new ‘Luv the World’ capsule, is aimed at extending a product’s lifespan, fully enable recycling and inspire creative up-cycling. Building on the brand’s vision to create more circular fashion, the gender-neutral range features mono-material styles in 100% recycled cotton and hangtags illustrating do-it-yourself ways to breathe new life into products after use, making this the most sustainable Tommy Jeans collection to date.
Each piece was designed using 100% recycled and 100% recyclable materials, including chemical-free print graphics. The capsule also contains mono-material styles, in which all garment components – from the fabric to the trims and branding – were created from at least 98% of a single fibre. This single material construction is widely considered best-in-class for circularity, enabling the entire garment to be fully recycled after use.
The hangtag comes with recycling suggestions, including how to tie-dye white T-shirts; how to turn a T-shirt into a tote bag or face mask; and how to turn a hoodie into a dog jacket. How fancy’s that?!
“Over the last 18 months, our brand has made huge strides towards our sustainability goals,” said Tommy Hilfiger. “It is so exciting to launch a capsule that embodies our ambitions and takes another step towards becoming a more circular and inclusive brand. The Tommy Jeans ‘Luv the World’ capsule goes beyond end-to-end social and environmental sustainability considerations. It aims to inspire fans to join us on our mission to create a more circular, inclusive future of fashion.”
It’s truly wild to think it’s possible to make clothes this way, we hope this extend to the rest of their lines in the near future as well.
This collection means the brand is well on its way to becoming a leader in sustainability and circular fashion – and we’re all about encouraging that.
Cop a few of the threads for yourself and feel the difference, not only against your skin but in your heart and soul. Peep a few of our faves below.