This whole 90’s revival just won’t quit, will it? Tbh we’re not exactly upset that the nostalgia is hanging around – mom jeans, oversized tees and basketball jerseys are the epitome of “I barely tried and I still look like a 10”. Especially if you style it all up like this.
The best part of the 90’s obsession is brands that existed and ruled the decade reviving their iconic styles, and the latest brand to nail it is Tommy Hilfiger, who are taking their Tommy Jeans line back to it’s wonder years. You absolutely had an older sister who repped ‘Tommy Girl‘ perfume hard in 1998, and she probably dreamed of owning one of their logo tees – if only mum would fork out the $$ for it.
The campaign landed today (4th July, USA‘s Independence Day – good job) and features all the Instagram darlings, like Lucky Blue Smith, Sofia Richie and the baby of the Hadid family, Anwar.
“The Tommy Jeans capsule is about blending our ‘90s heritage and iconic styles from our archives with exciting pop culture influences from today,” said Tommy Hilfiger in the campaign’s press release. “Lucky Blue Smith, Anwar Hadid and Sofia Richie represent the youthful, rebellious spirit at the heart of the campaign. Looking back on this era reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion to celebrate pop culture.”
Expect plenty of 90’s inspired denim with the classic blue stonewash vibes, as well as pastel sweats and tees, oversized logo tops, and sport-luxe pieces with a basketball twist. Want some on your body immediately? The range just dropped in all Tommy Hilfiger stores Australia-wide, as well as on The Iconic and Universal Store. But you should also enter our current comp – you could win a Tommy styling sesh with none other than Aussie fashion kween Yan Yan Chan:
Image: Supplied.
