American Apparel has had one of its website ads banned by the Australian Advertising Standards Bureau because complainants from the public have said the images are too “suggestive” and “sexualised”.
The pictures in question were of a young woman named “Liz”, rolling about on a bed with one entire breast (!!!!!) exposed. Could she have been having sex? Was some old sicko behind the camera?
It’s this kind of speculative thinking that has provoked the complainants into taking action – resulting in American Apparel withdrawing the ad from their website.
The Advertising Standards Bureau ruling went as follows:
The Board determined that these images did not treat sexuality and nudity with sensitivity to the relevant audience and that the images breached section 2.3 of the Code [that advertisers shall treat sex, sexuality and nudity with sensitivity to the relevant audience and, where appropriate, the relevant programme time zone.]
See Photos Via Mumbrella