If you’ve ever dreamed of being Insta-famous, listen the fuck up. Well, read… the fuck up. Whatever. The point is, Seafolly‘s new campaign could star you, if you’re deemed the winner of their current comp.
Basically, they’re on the hunt for their new “face”, and they’re done with the Gigi Hadid‘s and the Shanina Shaik‘s of the past. They want a fresh new star.
If you think you can’t win because you don’t look like a Victoria’s Secret model, think again. They’re not looking for the most abbed up gal on the planet. As their press release explains:
This summer Seafolly is looking for a woman beyond a model, someone who personifies the Seafolly spirit and embraces the quintessential Australian beach lifestyle. Naturally beautiful, active, confident, perfectly imperfect are all traits to consider, to name just a few.
Every Friday in December, the brand will announce finalists (all of who get a sweet $500 Seafolly gift card), and on New Years Day the ultimate winner will be announced – so you don’t have long to throw your hat in the ring.
How exactly do you enter? Well, it’s all Instagram-based. Just upload a pic of yourself in your fave summer spot, wearing current season Seafolly. Use the hashtag #FACESOFSEAFOLLY and tag @SeafollyAustralia, then caption it with what makes you a “Face Of Seafolly”.
If you’re the ultimate winner, you’ll score your own campaign photoshoot (which you’ll star in) that’ll be featured on the Seafolly Insta account, global media exposure, a $5,000 (!!!) Seafolly wardrobe and invites to exclusive events. Not too shabby.
Anyone all over the globe can enter, so grab your best mate and force them to take aesthetic pics of you reclining on attractive rocks by the water, would ya?