Ugh, swimmers shopping. It’s absolutely the shittest form of shopping besides the dreaded jeans shop. You have to completely strip off to do it, for starters. And then you’ve gotta hope those bits of material are gonna hoist your cans up and miraculously make your bum look like Emily Ratajkowski‘s.
Luckily, we’re not void of options in this country when it comes to swimwear. And there are plenty of local designers carving a name for themselves in the togs department. We’ve rounded up some of our fave niche swimwear brands, v well worth having a squiz at – these guys are doing swimmers well, both in terms of styles and quality.
These guys are doing some sweeeet retro-fabulous shapes and designs. The whole creation – from initial concept through to the swimmers being made – is done in Oz. Founded by Katherine Hampton, the brand also has a strong focus on body positivity, refusing to airbrush their campaign pics and using diverse models.
A celeb fave (Phoebe Tonkin is a longtime fan), Matteau make the swimwear of a minimalists dream world. Everything is sleek lines and chic shapes.
Babes with big boobs, assemble. The Fold is all about you – and how hard it can be to find swimwear when you’re a D+ cup size. While they’re yet to officially launch (you’ll have to wait til November), founders Stephanie Korn and Carly Watson were D+ gals who just couldn’t find what they were looking for – so they made their own togs.
The swimwear arm of Aussie label White Fox Boutique, Fox Swim makes mainly minimalist pieces in several colour-ways – their current red and sunshine yellow bikinis and one-pieces are ALL TIME.
Oh god – actually no one go buy this swimwear brand because I want it all. Their latest collection is ultra feminine and perfectly sweet – think ruched bandeaus and adorable floral prints. I legit have four tabs open and am prepped to drop some serious cash.
This Byron Bay-based label comes through with the goods every summer, without fail. They just nail that laid-back, effortlessly stylish vibe we all want when we hit the beach.
I mean, if you want your swimwear to be sexy as hell – you go to Frankii Swimwear. The Aussie owned brand has the deepest cut-outs and the teeniest bottoms, it’ll absolutely be all eyes on you at the beach.
Another brand that just nails minimalist swimwear (what is it with us Aussies and minimalist styles? We love ’em), Palm will drop just a few styles each season, honing in on perfect cuts and prints as opposed to offering the world.
Founded in 2012 in Sydney, Fella’s mantra is “simplistic yet sophisticated”. They make fantastic fits and are constantly thinking slightly outside of the trend-box, so their designs are always on point.Image: Peony Swimwear.