The increasingly frequent/encouraged dovetail between high street retailers and big name fashion brands has yielded some interesting results. Alexander McQueen for Puma. Yohji Yamamoto for Adidas. Stella McCartney for Gap. And with high street juggernaut H&M, designer collaborations with the aforementioned McCartney, Karl Lagerfeld, Commes Des Garcons, Viktor & Rolf, Jimmy Choo and Sonia Rykiel.
Now, according to Women’s Wear Daily, the Swedish retailer has snared Alber Elbaz and Lanvin for its next round of designer collaborations.
Reports WWD: “According to market sources, the Swedish fast-fashion giant will unveil a project with Lanvin and its creative director, Alber Elbaz, within the next week. On Tuesday, H&M launched a viral video campaign on its Web site and YouTube to build curiosity about its annual holiday designer tie-up. A series of black-and-white videos features stereotypical fashion designer types: a man in a skinny dark suit; a woman in an outlandish blouse and chunky jewelry.”
Last month H&M unveiled a cryptic series of videos which lampooned fashion industry stereotypes. If Elbaz is indeed the next to collaborate with the hulking Swedish retailer, we couldn’t imagine a designer more removed from the narcissism depicted below. Here’s hoping he crafts a range of moderately priced oversized bow ties.