Reckon Hailey Baldwin has it made ‘cos of her famous surname? While it helps, obviously, she’s actually v. down-to-earth and wants to make a name for herself in the biz, as she told PEDESTRIAN.TV during a recent trip to our shores.
The 20-year-old – who won us over as soon as she defended her uncle Alec against old mate President-elect – made a flying visit to launch her first collection of beauty products, in collaboration with Aussie cosmetics giant ModelCo.
With 8M Instagram followers, you *know* she’s got the Midas touch – so it ain’t no big surprise some her 22-piece collection sold out less than 24 hours after hitting the site.
Hailey told us she was “extremely hands-on and picky” when it came to developing the products with team ModelCo, umming and ahhing over names, colours and packaging for months before they were boxed up for sale.
Same of her faves?
The Kiss Pot Rose Lip Balm, which is a super-light balm with only a hint of colour (she likes to keep things el natural).
The Filter Cream, which makes the whole contour and glow thing a cinch.
Cop the full vid of our chat with Hailey below, and pick up some treats from her collab RIGHT HERE (while those suckers last).
Photo: Getty / Matrix.
