Facebook Encourages Short-Term Nostalgia With Retrospective ‘On This Day’ Feature

What were you doing on this day last year? I was writing about Being Lara Bingle, apparently, and if Facebook’s myopic nostalgia tool ‘On This Day‘ is available in your News Feed you too will be able to effortlessly revisit exactly what you were doing 365 rotations of the planet ago. Return to that shitty party, relive that crippling hangover, think fondly on that lame live blog you wrote that one time, the bloody digital footprint of which you will never be able to escape no matter how hard you scrub; out damn’d blog, et cetera.

Anyway, according to CNET, ‘On This Day’ is an experimental new, totally necessary and insightful News Feed feature “that returns a special feed of friends’ updates and photos posted on today’s date one year ago.”
Though still in limited release during its tentative first stages, ‘On This Day’ is available only to those users who have been blessed with the cool new version of the News Feed, those willing to revisit their mistakes and those of their closest frenemies as a means of incurring retrospective FOMO, figurative dick measuring and wholly consumptive self-loathing: just as Zuck intended. Try it for yourself today; regret revisiting your really embarrassing, antiquated online personal brand later. 
Thanks, Facebook!
via CNET

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