Bruce Wayne wears Giorgio Armani?

To coincide with the July 17th release of the new Batman flick, Armani have launched the above campaign with a resplendent Bruce Wayne in their wares…

Armani says ‘As a Giorgio Armani Hand Made-to-Measure client, Bruce Wayne is demonstrating his status as a discriminating and sophisticated connoisseur of fine fashion, while also showing he has individual taste,’ With all the cross promotion in film these days (look no further than the 2 hour Macbook, iPhone, Vivienne Westwood, Louis Vuitton and Starbucks ad that was Sex and The City) it seems like a logical step for fashion houses to promote their clothes through icons of the silver screen. I wonder what Patrick Bateman would think of all this?