Leave it to Chanel to do innovation in the most minimalist, chic way possible. The iconic high fashion brand has expanded it’s beauty range to include a new men’s collection, titled ‘Boy De Chanel‘.
The collection currently features just three items, designed to extend men’s grooming routines to include their brows, lips and skin.
Le Teint is described as an undetectable foundation, invisible to eyes and touch. It features an SPF 25 sunscreen, soft focus powders to provide a natural-looking correction to even skin tone, and hyaluronic acid for hydration.
Le Baume Levres is a moisturising lip balm with a matte finish, which is a game-changer for dudes with dry lips.
Le Stylo Sourcils is a waterproof eyebrow pencil that uses flexible waxes and emollient oils to give natural fill to sparse brows, with a thick spoolie end to adjust coverage and set.
The message of the collection is beauty for all.
By creating BOY DE CHANEL, its first makeup line for men, CHANEL reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style.
Sadly if you were keen on the range right now, you’ll have to wait. The collection won’t land in Australia until February 2nd, 2019 – although it’s launching in South Korea on September 1st, if you’re heading that way.
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