Spectacular French-born model Camille Rowe fronts the new campaign for Seafolly swimwear, joining an esteemed coterie of gorgeous women who’ve previously represented the brand (including Jess Hart, Behati Prinsloo and Catherine McNeil). Ms Rowe is more than qualified for the task, with campaigns for Tommy Hilfiger, Chloe perfume and shoots in Elle France, Lula Magazine and Vogue Italia to her credit.

Here is the first taste of her debut campaign for Seafolly and a few exclusive behind-the-scenes pics of the Hawaii-set shoot.

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign

Bombshell Camille Rowe Hits Hawaii For New Seafolly Campaign