Fashion collabs are a bit hit-and-miss, to be honest – but every so often one lands that’s truly inspired. I will die on the hill that Sincerely Jules‘ new collab with Billabong is one of those inspired collabs.

The collection includes 40 pieces, from swimwear to denim, inspired by Julie Sariñana‘s love of travel and beach lifestyle. But generally it’s a great range of neutrals and classic swim styles, the kind of stuff you’d take on vacay to Byron, for example.

“Julie’s style is perfection and she’s a beach lover, like all of us here at Billabong,” said Katie Singer, Global Vice President of Women’s Merchandising & Design, Billabong.

“Her style is both refreshingly down to earth and a beautiful source of inspiration. We share a mutual love for surf culture, and Billabong was intrigued with Julie’s story. With that authentic curiosity, we strived to create a collection that inspires young women to follow their passions and feel beautiful. This collection is a true reflection of both Julie & Billabong.”

The collection is available now on Billabong’s Australian site, so start shopping and ruining your credit card balance here.

Image: Supplied