Fashion collabs are a bit hit-and-miss, to be honest – but every so often one lands that’s truly inspired. I will die on the hill that Sincerely Jules‘ new collab with Billabong is one of those inspired collabs.
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The collection includes 40 pieces, from swimwear to denim, inspired by Julie Sariñana‘s love of travel and beach lifestyle. But generally it’s a great range of neutrals and classic swim styles, the kind of stuff you’d take on vacay to Byron, for example.
“Julie’s style is perfection and she’s a beach lover, like all of us here at Billabong,” said Katie Singer, Global Vice President of Women’s Merchandising & Design, Billabong.
“Her style is both refreshingly down to earth and a beautiful source of inspiration. We share a mutual love for surf culture, and Billabong was intrigued with Julie’s story. With that authentic curiosity, we strived to create a collection that inspires young women to follow their passions and feel beautiful. This collection is a true reflection of both Julie & Billabong.”
The collection is available now on Billabong’s Australian site, so start shopping and ruining your credit card balance here.
