We’ve all fucked up at work before (some of us daily), but have you ever made a mistake repeated 17,000 times?
Online retail giant ASOS accidentally printed out 17,000 delivery bags with a typo on them. Seventeen thousand. Oops?
The tagline is meant to read, “discover fashion online”, but what 17,000 of them now actually read is: “discover fashion onilne”.
Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition. pic.twitter.com/wTpKNid4V5— ASOS (@ASOS) March 21, 2018
In solidarity, lingerie brand Sharee posted pics of its own editing fuck-up, which unluckily enough was printed on its office wall.
Hint: it reads “our first very”, not “our very first”.
ASOS is calling its bags a “limited edition” run, so if you get one of these, please know you are extremely special in a way that will not matter in any real way.
Watch ebay go mad with people selling them for £1000's— Melissa Brooker (@MelissaJBro) March 21, 2018