Calvin Klein’s penchant for all things sexual translates into polarizing advertisements that are loved by some (16 year old guys) and loathed by others (censors) – last year’s Eva Mendes fronted “Secret Obsession” advert attracting heavy criticism for a rather innocuous nip-slip.
Fast-forward to ’09 and the advertisements have gotten even racier leading some to believe that the constant envelope pushing is part of an intentional marketing strategy. Whether they wanted the ads to be pulled or not the Steven Meisel shot, CCTV style faux-orgy is certainly worth a look. Think of it as soft-core hipster porn.
