American Apparel – Sex Sells Apparently

Appearing on the back cover of Danish style/culture magazine S (a pretty lascivious publication all on its own) is this advertisement from the perpetually provocative American Apparel advertising team…

Strikingly similar to their back catalogue, this one features a model that ticks the boxes a)cute, b)slender, and c)half naked. Come hither eyes in tow. At least their consistent.

Firstly, what are they advertising?

Secondly, this is one layer of cotton (or some highly breathable tri-blend) short of being porn.

Thirdly, is that Dov’s hairy legs I spy?