Your Mate Taika Waititi’s Cheeky Anti-Racism PSA Is Pretty Bloody Clever

Taika Waititi is the actor/director/comedic genius responsible for New Zealand flicks Boy, Hunt for the Wilderpeople and What We Do in the Shadows (plus a little indie movie you probably haven’t heard of called Thor: Ragnarok).

He’s also a Maori New Zealander, so it makes sense that he’d partner up with the Human Rights Commission to tackle the growing issue of casual racism in New Zealand. 

And he’s done it in a way only the bloke responsible for “werewolves not swear wolves” could.  

Observe: the best example of reverse psychology since your mum telling you not to go to bed.

I’m calling on all kiwis to help me support a very important cause…racism.#GiveNothingtoRacism ?? https://t.co/yYZtDGH1Hm pic.twitter.com/pg0AYR7PNI

— Taika Waititi (@TaikaWaititi) June 15, 2017

The video, and the website Give Nothing, are part of an effort to “stop casual racism from growing into something more extreme“. People are already big fans of the concept. 

This is a fantastic message. Target the casual racism. Sadly there are also loud/proud racists becoming more prevalent too in the world.

— Adam (@baepride) June 15, 2017

Just when you think there is nothing @TaikaWaititi can do, to be even more likable! #GiveNothingToRacism #Kapai https://t.co/86KZyi1xJM

— Ali Reza Nazmi (@FreeLantern) June 15, 2017

Gold @TaikaWaititi.On a daily basis, I have to somehow convince people that I am not from Asia. It really confuses them.#GiveNothingtoRacism https://t.co/OfyI0kbQlc

— Rosie Sue (@tccreativenz) June 15, 2017

Your message is important and hilarious.#GiveNothingToRacism

— Cheikh Amadou Dieye (@cheikhadie) June 15, 2017

Any teachers wanting to emphasise how racism can spread, show your students this. So so clever. Everyone should watch in fact. https://t.co/aWg1yCqWnw

— Gaz (@Gaz_E) June 15, 2017

Bloody good stuff. And remember, mates: when you’re giving to racism, every little bit of nothing counts.