Woolies Has Decided To Replace Ooshies With Plants For Its Next Collectibles Promo

As the dust settles on Woolworths’ Ooshies campaign, the supermarket giant has announced its next collectibles promotion. Plants. Real ones! Not more plastic shit.

According to Nine, it’s called Discovery Garden and shall feature a heap of mini seed packets that the little ones can help grow at home.

The new campaign, which launches in September, takes a leaf out of New Zealand supermarket New World’s book after its Little Garden promotion proved to be wildly successful.

Keen shoppers received one of 24 seeds with every 40 bucks spent at New World. The seeds, which came in little biodegradable pots, included bok choy, kale, and sunflower. The program also taught kids a bunch about gardening and growing fresh produce, with New World encouraging families and schools to send in progress shots of their plants.

Woolies has yet to announce the finer details of the campaign but it’s only a matter of time… since it’s due to work its magic next month.

The supermarket confirmed news of the campaign to the media earlier today, saying it will give “Australians of all ages the opportunity to grow their very own fresh food.”

The statement continued:

“We are excited to give Australians the opportunity to engage in the program and look forward to sharing more details of what customers can expect closer to the launch date.”

The Ooshies promotion supposedly wrapped up last week, August 13, but I’m pretty sure a couple of stores are still unofficially going with it. At one point, due to terrifying demand, Woolies just stopped slinging the pencil topper things online simply because they ran out.

Anyway, looking forward to seeing parents and kids alike expertly trading a watermelon seedling for a sunflower with the same bold eagerness they had with the Ooshies / Coles Little Shop.