![](https://www.pedestrian.tv/wp-content/uploads/2013/10/iphone-5s-ad-642-380-619-386.jpg?quality=75&w=619&h=386&crop=1)
Ooh La La. The first television ad for the iPhone 5S has been released, and judging by the shape-shifting liquid gold(frapp) featured in the ad, there’s a pretty good chance that Apple‘s flagship smartphone is a dangerous modern incarnation of the T-1000.
Apple have so far focused most of their current-generation marketing on the iPhone 5C, the 5S’ cheaper, more colourful plastic little brother.
Via Apple