Watch The First Commercial For Apple’s Gold iPhone 5S

Ooh La La. The first television ad for the iPhone 5S has been released, and judging by the shape-shifting liquid gold(frapp) featured in the ad, there’s a pretty good chance that Apple‘s flagship smartphone is a dangerous modern incarnation of the T-1000.

Apple have so far focused most of their current-generation marketing on the iPhone 5C,  the 5S’ cheaper, more colourful plastic little brother.

Via Apple