Coopers has responded to backlash over their involvement in the Bible Society‘s “Keeping It Light” campaign with a video emphasising their support for marriage equality and announcing that they will no longer be providing the Bible Society with the commemorative cans they were planning to release.
“On behalf of the Coopers Board and senior staff, we are incredibly saddened by the impact our involvement with the Bible Society has had on our valued Coopers drinkers and our extended family.“As a longstanding philanthropic company, Coopers Brewery has been passionate about supporting all aspects of our community, and has actively and financially embraced many different organisations.“Our company’s guiding principles have centred around respect for others, and, as such, the recent activity surrounding the video made by the Bible Society has conflicted with our core values. Coopers never intended to make light of such an important issue, and would never and did not approve the making or release of the Bible Society video ‘debate’.”
“Our company supports marriage equality. Offence has been taken by our recent involvement, for which we are deeply sorry. We have listened to a range of community views, we acknowledge this feedback and respect everyone’s individual opinions and beliefs.“We have consequently cancelled the release of our Bible Society commemorative cans and will be taking steps to show further support for our community, including joining Australian Marriage Equality.“Our company brews great beer that we are passionate about, and we warmly embrace all Australians.”
It seems a little heavy-handed to also cancel the release of the commemorative cans which were unrelated to the video, but, if Coopers are to be believed, the Bible Society just embroiled them in a huge scandal without every actually asking them if they wanted to be involved.
— Coopers Brewery (@coopersbrewery) March 14, 2017