SMH, We See Your BS Pro-Lockout Sample Of 353 People & Raise You This

Coinciding with yesterday’s 15k strong rally to #KeepSydneyOpen, the Sydney Morning Herald ran a BS story in which they claimed that more than two-thirds of NSW residents supported the government’s controversial lockout laws.

The polling – which was commissioned by the Foundation for Alcohol Research & Education and produced by Galaxy Research – claimed that 68% of NSW peeps supported the laws, while only 20% opposed them and the remaining 12% were unsure.

Yet what the SMH did NOT report, however, was that the polling spoke to just 353 residents aged 18 or over across NSW, which Galaxy confirmed to PEDESTRIAN.TV was a cross-section of all ages and locations. 


They cited that, as the lockout laws were introduced by the state government, it was a state issue and the polling had to reflect that, despite the only affected area being in Sydney
The Daily Telegraph ran with a similar angle today, quoting St Vincent‘s Dr Tony Sara, spokesman for the Last Drinks Coalition (a group of doctors, nurses, paramedics and police officers in support of the lockout laws) as saying:
“This [the protesters] are a very vocal minority, with questionable sources of funds, looking after their own personal self interest, their own hip pocket.”
Ah. Yup. There’s no data to back that up, either.
But online it’s a different story, with actual, legit data analysed by insights company Meltwater categorically showing the vast majority of conversations around lockout laws in the online sphere is negative – as in, people fkn hate them. 
Sure, it’s a safe bet to say that people against the lockout laws are more likely to jump online and make their voices heard than those in support of them, but the data around the hashtag #KeepSydneyOpen lends itself to an overwhelming majority being in favour of the movement, and thereby *against* lockouts.
Here’s a breakdown of the 3,217 conversations between the 10th February (when the #CasinoMike hashtag started trending) and the 22nd of February (today):


Of those #KeepSydneyOpen conversations:
  • 712 or 22% were positive (green)
  • 476 or 14% were negative (red)  (these posts were not negative to the cause, but rather contained negative words like ‘rant’, ‘fear’, ‘irony’, ‘punish’, word terms used to express their opinions regarding the lockout laws) 
  • 2029 or 63% were neutral (blue)

Meltwater uses natural language processing to pick up certain words depending on what is being mentioned, which explains the huge number of neutral tweets, which can be loosely attributed to people talking about the conversation without sounding overly ‘positive’ – i.e. anyone tweeting about yesterday’s rally without going over the top.

For example, these:


vs this:


This data is in no way an absolute snapshot of the issue, but FFS, let’s take a step back before reporting things like “most of NSW is supportive of the lockout laws” w/o giving the whole story, mmmkay? 


P.S. Pls enjoy Friendlyjordies absolutely savaging Mike Baird over this lockout law sitch:

The Sydney Lock-Out Laws

The Sydney Lock-Out Laws

Posted by Friendlyjordies on Sunday, 21 February 2016

Source: SMH / Meltwater.

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