SWEET DREAMS: A Perth Cinema Ran The ‘Hereditary’ Trailer Before ‘Peter Rabbit’

Everyone reading this probably saw a very fucked up horror movie at an age that was wildly too young to be eyeballing that shit. I for one watched Silence Of The Lambs when I was 12 and trust me when I say that was not a good time.

But when I was merely single digits in age? No. I did not see people set on fire or blood/guts as a mere primary schooler. The scene where the beast is mauled by wolves in Beauty and The Beast fucked me the hell up ENOUGH.

Some poor wee bebs in Perth this week, however, have not been so lucky. The punters at Event Cinemas Innaloo were treated to the delightful trailer for upcoming horror flick Hereditary before their PG-rated screening of Peter Rabbit on ANZAC Day. Here’s the trailer, if you want to really immerse yourself in this yarn.

A Perth woman known only as “Jane” spoke to WA Today about the event, saying the cinema was full of families including “at least 40 children”, when the lights dimmed and a trailer began.

“Nothing to worry about there, but then the first trailer that was shown was for Hereditary, a horror movie that even I wouldn’t go see,” Jane said.

From there, all hell broke loose.

It was dreadful. Very quickly you could tell this was not a kid’s film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears. A few went out to get a staff member but she was overwhelmed and didn’t really know what to do. Some parents fled the cinema with their kids in tow.

Mate, I would flee the cinema too as a grown ass adult.

Jane then said things were quickly contained.

“Eventually a senior staff member came in with a walkie talkie and he shut the screen off. To his credit he apologised and offered us complimentary movie passes to make up for it.”

A spokesperson for Event Cinemas parent company made a statement on the matter, saying the event will be “investigated internally to ensure situations like this do not occur again.”

As soon as the staff onsite were made aware of the situation yesterday, the trailers were taken off-screen immediately and all patrons were given complimentary tickets as a gesture of goodwill.

What a wild ride, my friends.