Hugh Hefner, Playboy Icon & Original Horndog, Dead At 91

Hugh Hefner, founder of Playboy and hero to horny old dudes everywhere, has died age 91.

Playboy confirmed the news in a tweet this afternoon.

Hefner’s son Cooper remembered his father as a “cultural pioneer” behind some of the biggest movements of the last few decades.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural moments of our time in advocating free speech, civil rights and sexual freedom.

“He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognisable in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston and all of us at Playboy Enterprises.”

Tributes are flowing in for the man across social media.

We’ll always remember you for the articles.