Fooderati’s Melissa Leong On How To Turn Blogging Into Business At Start Up

Food has never been more in fashion, and the natural domino effect is the thriving industry in culinary careers. Devoted foodie Melissa Leong has turned her passion for all things cuisine (i.e. eating) into a self-sustained niche business she effectively carved out for herself. Dreamy, right? But there’s more to professional deliciousness than meets the eye (or the mouth).

The map of Melissa’s career has taken an unpredictable route from the point of finishing school to her thriving Fooderati blog which is the foundation of her current business. From dreams of a concert pianist to a short-lived gig as a makeup artist, an unfulfilling stint in advertising into blogging, freelance food writing and becoming a respected member of food media as director of Fooderati, Melissa shared the genuinely inspiring and refreshingly honest story of her career path at Start Up, the creative conference hosted by Pedestrian Jobs and Macleay College in January 2012.

Macleay College is an award-winning education option for those eager to get started in their career sooner and has produced several of Australia’s most renowned names in Journalism, Advertising and Business. With over 12 diploma options and FEE-help available, taking the first step toward your dream job has never been easier.

Macleay College is currently enrolling NOW for 2012, so if you would like to talk to a Careers Adviser about how you could be working in your chosen field in just 12 months, please head here.

Clare Alstin from RUSSH Magazine
Nick Gower of The Grand Social
Jaime Wirth – Nightlife & Pub entrepreneur
Kate Waterhouse – Journalist, Fashion Editor and Media Personality
Naked Communications Digital Director, Brett Rolfe