Last year we reported on the ‘Redefine Women‘ campaign: a movement that’s trying to get Google to address the subtle sexism in its dictionary definitions. 

Not sure what we’re talking about? Have a butcher’s at this:

Hey @google we think you’d agree, this sounds straight from the 1950’s! Help #redefinewomen @redefinewomen #womensequalityday #womensequalityday2016

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Aussie Campaign Gets Google To Change Sexist Dictionary Definitions

The campaign is run by two Aussie women, Georgia Patch and Kiah Nicholas. When we spoke to them last year, they told us:

“Redefine Women is about changing perceptions of women starting with definitions. We realised that definitions were reinforcing prejudices against women [and] knew we had to do something.

We perceive Google as a progressive company, and we’re reaching out to them for help. They’re an aggregator, we know they’re not the ones publishing [the definitions]. But they’re so powerful, I think together we can make a big change.”

Welp, the big change is afoot. Google have started addressing the gendered example sentences that pop up when you type in words like conniving, flighty, promiscuous, shrill… basically a whole lot of words that are often used to denigrate or dismiss women. 

Check it out: the example sentence for “conniving” used to be “a heartless and conniving woman“. Now:

Aussie Campaign Gets Google To Change Sexist Dictionary Definitions

And while “shrill” used to have the eye roll-inducing example of “the rising shrill of women’s voices“, it now reads:

Aussie Campaign Gets Google To Change Sexist Dictionary Definitions

Even “promiscuous” has been changed from “she’s a wild, promiscuous, good-time girl” to “promiscuous teenagers” and “the city fathers were promiscuous with their honours“.

Nice one, Google. Microaggressions like these make a big difference in people’s subconscious biases, and moving towards gender-neutral definitions is always going to be a good thing. Now let’s do hysterical, yeah? 

Source: Redefine Women.