To promote the release of his new album ASTROWORLD, Travis Scott and his team have physically hit the streets to bring the weirdness of the theme park-inspired album art to life.

Astroworld Day has hit Australia, and if you’re in the right spot in Sydney then yep, you’re definitely watching a giant, golden inflatable of Travis Scott’s noggin floating past. No, you haven’t accidentally dropped anything, it’s real and definitely not some cooked hallucination.

The large bonce of the man who is currently dating one Kylie Jenner has tripped around London and Paris already, before making the trans-Atlantic trip down under to cruise from Rozelle in Sydney’s inner west, past Darling Harbour, to arrive and moor up in Circular Quay.

It’s art, darling. Just appreciate it.

ASTROWORLD IN PARIS ???????????? @travisscott

A post shared by Travis Scott ???? (@laflamescott) on

The huge blow-up is currently bobbing under the Harbour Bridge and out past the Opera House and tbh it’s such a vision.

Worth noting it looks like an absolute quality day in Sydney:

Credit: Jess Gleeson

Kinda creepy, kinda hella cool,  you decide.

Image: Jess Gleeson