Exclusive: Pharrell and G-Star Team Up To Save The Ocean, Your Wardrobe

Millinery and musical polymath Pharrell Williams has partnered with international denim merchants G-Star, as well as environmental preservation initiatives the Vortex Project and Parley for the Oceans to create and curate a collection of sustainable ready to wear wares woven from Bionic Yarn: an eco-thread woven from fibres derived from recycled plastic bottles. 

Innovation! Classic Pharrell.

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