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I went away to a small beach town for the holiday break, and was really impressed with how many beach-goers were doing the sun safety thing. Sunscreen reapplications, rashies, hats, beach umbrellas – it was all happening. But let’s talk beach umbrellas, because there were a few absolute BEAUTS on display, and I was so obsessed that I went and found out the brand.

As someone who really likes to immerse herself in a very forced way into a 70s aesthetic, I HAD to have this one – which I spotted on the beach before drooling accordingly.

Image: Surfstitch

Premium Beach Umbrella in 70s Panel Clique ($299.99)

I asked the girl sitting under it where she got it from, and she told be Business & Pleasure Co. They’re an Aussie company in the business of making beach shades, from umbrellas to tent thingies.

Image: Smallable

Premium Beach Tent in White ($509)

If you’re looking to kick your beach day into high gear, they even have gargantuan cabanas for you to laze under all day. The faded vintage yellow! The fringing!! The FLORAL NAN COUCH UNDERNEATH BIT!!! Christ, it’s so extremely me.

Image: Surfstitch

Premium Beach Cabana in Paisley Bay ($399.99)

They have premium and “holiday” versions of both beach tents and umbrellas, the holiday version being a more convenient, smaller style ideal for travelling with.

Image: Smallable

Premium Beach Umbrella in Navy Blue ($509)

They also do some extremely cute beach chairs, which aren’t a personal vibe because I enjoy lying like a beached whale at all times in the sand. But if you prefer a recline, there’s the Tommy…

Image: Smallable

The Sling Chair in Yellow ($404)

Or the 2-Piece Chair:

Image: Smallable

The 2-Piece Chair in Navy Blue ($280)

As well as cooler bags:

Image: Surfstitch

Premium Cooler Bag in Sage Stripe ($79.99)

Beach bags:

Image: Surfstitch

The Beach Bag in Vintage Gold Stripe ($59.99)

And the best goddamn beach towel I’ve ever seen:

Image: Smallable

The Beach Towel in Pink ($104)

Some styles and colours have sold out, no doubt because bloody everyone in Australia is falling in love with them. So, if you know what’s good for you, head over and pounce on them all now before they’re a distant memory.

At PEDESTRIAN.TV, we independently choose and write about stuff we love and think you’ll froth too. We have affiliate partnerships so we might get a bit of money from any purchase you make based on our recs, cool? Cool. FYI - prices are accurate and items in stock at the time of posting.
Image: Instagram / @businessandpleasureco