It may be the middle of winter, but iconic Australian swimwear brand Seafolly can hear the call of summer beckoning, and are ushering in the warmer months by unveiling supermodel Martha Hunt as the face of their brand new campaign.

Seafolly flew Hunt to the beautiful Whitsundays to shoot with renowned photographer Enrique Badulescu, and have been kind enough to provide Pedestrian with exclusive behind-the-scenes footage.

Born in North Carolina and based in New York, Hunt has worked with luxury fashion houses from all over the world. She is a Victoria’s Secret Angel, and has graced the covers of VogueHarper’s BazaarV MagazineElle and Allure.

Kristy Hinze was the first ever face of Seafolly in 2001, and since then, the brand have worked with numerous local models, including the likes of Miranda Kerr, Catherine McNeil, Cheyenne Tozzi, Alyssa Sutherland, Jessica Hard and Samantha Harris.

It’s starting to feel a little like summer already.