Snoop Dogg is kinda like sand. He gets everywhere and often in places you don’t expect. The portfolio he’s amassed over the years with product deals and collabs is so interesting and random, that I’m half expecting Nathan Fielder to be his manager.
Say what you will about the deals however, there is no denying they are interesting. Just recently in fact, tiny billboards have started to pop up in parks around Melbourne and Sydney with Snoop Dogg’s face on them.
But what do these billboards even mean? Well, it’s to promote Snoop Dogg’s second collab with Australian wine creator 19 Crimes and to hype up his new wine Cali Rosé.
Snoop is engaging in what’s being called “dogvertising” by putting up these tiny dog-sized billboards around parks that are dog friendly.
As a dog owner myself, I am often let down by how many parks refuse dogs their right to pee on every tree. I also love that this helps spread the word to pet owners about options for local dog-friendly areas so you can treat your pupper to a cute adventure as well. My plan is to use the billboard as a pseudo “you must be this tall to enter” sign and then scoff at the smaller dogs for not making it.
These billboards have been hidden around parks in Sydney and Melbourne. So have your dog get that Snoop Dogg scent from an original 1999 CD of No Limit Top Dogg to help you track them down:
Figlane Park near Ultimo
Marry Ann Street Park near Glebe
Minogue Reserve (Next to Dirty Red Dog friendly Cafe)
Enmore Dog Park near Newtown
Fawkner Park (Prahran)
Barkly Gardens (Richmond)
Peanut Farm Reserve (St Kilda Beach)
Smith Reserve (near Fitzroy)
Atherton Reserve (Fitzroy)
Cali Rosé is available for 18 bucks RRP from leading liquor stores nationwide, so be sure to rosé the Snoop Dogg way this summer.