Last month, Channel Seven announced that they were straight-up pulling the new, already-shot season of their home reno show House Rules from the schedule, on the basis that it just couldn’t compete with Nine‘s similar show The Block.
“We have to get to a situation as an industry where we stop fighting each other. Seven and Nine are not enemies. Our main challenge is to stop the audience fragmentation. We should make free to air TV the best product possible so we stop viewers drifting to pay TV, online and to the streaming services. While I’m not suggesting we should collaborate, we should not constantly work against each other. This constant head-to-head programming is damaging for all the networks. There are no winners out of it. I’d like to see it over. We certainly have plans next year to avoid this situation, and in the end, the viewers will be the big winners.”
The new season of House Rules will air at some point next year, in a non-Block dominated timeslot. What this means for the future of reality TV in Australia, we can but imagine.