Former US President Barack Obama and Michelle Obama have penned a multi-year deal with Netflix to bring original content to the streaming platform.
In a statement, Netflix said the Obamas and their new company Higher Ground Productions have the opportunity to bring scripted and unscripted series, documentaries, and films to the entertainment juggernaut.
“We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world,” Barack Obama said.
Michelle Obama added that the pair “have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others.”
The deal could potentially provide a new outlet for several of the initiatives the couple championed while Obama was still in office. It’s easy to imagine a doco series covering some of the crises handled by the Obama administration; on a lighter note, Michelle Obama’s Let’s Move! campaign might do alright with a dedicated kid’s show on the planet’s biggest streaming provider.
We’ll keep you posted on any further developments, and we’ll let you know if the couple decide to leave the heavy stuff behind and bust out a couple of stand-up specials.
