The great celebrity war of 2018 is starting, and naturally Kanye West is at the centre of it.

You’ve no doubt heard that overnight, he’s come out and fully endorsed Donald Trump (again). He’s got the MAGA hat and everything. It’s signed.

Wading through the Kanye mess is exhausting in and of itself. The man has been a Trump fan since at least the 2016 election, and has always been a free thinker. But given the absolute chaos that has defined the Trump presidency so far – with marginalised people bearing the brunt of that chaos – it’s intensely disappointing for some that Kanye has emerged as the new poster boy for the alt-right.

Here’s the fallout so far: Teyana Taylor, Travis Scott, Cyhi The Prynce, Pusa T and 2 Chainz all unfollowed him today, according to Does Follow. So did Harry Styles, Kendrick Lamar, Rihanna, John Legend and Chrissy Teigen.

Trump doesn’t follow him, but it looks like he never did. (Clock the date at the bottom – since before January 27, 2016.)

And as for his own family – Kylie, Khloé and Kourtney all unfollowed him today. Kendall doesn’t follow him, but it looks like she never did. And Kris, being the lil drama mogul that she is, only just started following him today.

Shortly after Kayne came out as a full-on MAGA fangirl, Jaden Smith tweeted “false idols”, which is probably as close as we’re going to get to a denouncement from him.

Other celebs aren’t being quite so subtle. John Legend sent out a number of tweets pointing out that racism is still alive and well in the United States, and that to suggest otherwise – or to support a racist president – is to ignore reality.

Janelle Monáe, on the press tour for her visual album Dirty Computer, called Kanye’s rampant Trump thirst in his most recent tweets “bullshit”.

“I believe in free thinking, but I don’t believe in free thinking at the expense of the oppressed,” she told a US radio station. “If your free thinking is used as fuel by oppressors to continue to oppress black people or minorities, I think it’s bullshit and it’s not okay.”

Jordan Peele – who also unfollowed Trump today – joked that Kanye’s most tweets about being “out of the sunken place” inspired him to start writing Get Out 2. At least, we assume he’s joking. If he’s not, then that will be the absolute best thing to come out of today.

Hilariously, the official Adidas account also unfollowed Kanye today, after he name-dropped the company somewhere in the tweet storm.

For what it’s worth, reports that Kanye “dropped 10 million followers after his tweets” are false, with Kanye’s follower count in fluctuation since he restarted Twitter. According to the TeamKanyeDaily fan account, “Anytime you check his page and refresh a numbers, change happens”, and Twitter has confirmed to Uproxx that Ye still has about 27 million followers.

One person who is defending Kanye is fellow Chicago native Chance the Rapper. Kanye’s tweets prompted more than a few conversations around the state of his mental health, to which Chance said he was “in a great space” and the “same Ye from the VMAs”, when he infamously clutched the microphone from Taylor Swift‘s shooketh fingers.

Then you have Kim Kardashian West, who at some point already chided Kanye privately and told him to tell everyone that he doesn’t support Trump “100%”.

She took aim at media speculation that Kanye was suffering from mental ill health, as well as firming up the fact that Kanye’s pro-Trump views weren’t shared by the rest of the family.

She also slipped in this joke to Kanye’s “sunken place” tweets from their home, which will become very important in a minute.

People reported on the tweets as Kanye sharing pics from inside their rarely seen $20 million home.

And Kris Jenner, god love her, had this to say on the whole situation.

Setting the poor people straight, Kris. As you were.

Image: Getty Images / Scott Dudelson