Jeremy Piven Is Promoting The “Entourage” Movie In Character As Ari Gold

The release of the Entourage movie is now under a month away (holy shit that crept up quick) and with that, the promotional bandwagon has officially left the station.

But instead of doing the usual round of media appearances where you smile, play nice, ham it up for the cameras and field a few softball, PR agency approved questions from TV hosts, Jeremy Piven is taking things in a slightly more interesting direction.
Taking the opportunity to play on the loose real-life basis that the original hit HBO show had, Piven is showing up to all his media appearances in-character as motor-mouthed agent Ari Gold.
Promoting the tie-in book that actually exists – The Gold Standard – Gold has been doing interviews, conducting book signings, making appearances, and showing up on TV shows like the US Today Show, where he not only smashed his segment with Matt Laurer, but managed to drop a cheeky little s-bomb on US network morning TV as well.

The Entourage movie hits cinemas on June 3rd, and features all the original TV cast, plus a list of celebrity cameos that is literally as long as your arm.
You can pick up The Gold Standard from all good book retailers.