Instead of a sterile, generic description of the features and benefits of his vehicle, Wisken took an avenue that we will describe as ‘comedy-centric’ and ‘well done’:
“Fabricated from rare minerals excavated from the core of Mount Olympus, artfully designed by Zeus and skillfully handcrafted in the Land of the Rising Sun by the deft hands of the infamous 7 Samurai. This Japanese rice-rocket is unquestionably the most heroic form of transport since the Apollo 11 lunar module”.
Other notable excerpts include, but are not limited to:
“Powered by nuclear fusion (makes Coles/Woolies fuel vouchers redundant)”
“Windscreen wiper jets filled with the tears of Jesus (washes away the most sinful grime)”
“Windscreen wiper jets filled with the tears of Jesus (washes away the most sinful grime)”
“No power steering (so you better start pumping iron to shred your biceps)”
“Manufactured in 1991, this Brumby was responsible for the Grunge movement. If Kurt Cobain owned one, Nirvana would still be thrashing out tunes”.
He closes the ad with some shameless self-spruiking, directing readers to his blog called Rich Wisken Drinks Then Writes (mate hails from a place renowned for its top shelf wines), as well as his Twitter, where he’s experienced an apparent climb in followers:
His ad still stands so we can only assume his Japanese rice-rocket is still for sale. Interested parties, look here.