The last time we checked in with the good people at Cards Against Humanity, they had made $US 71,000 in the Black Friday sales, by selling literally nothing to their followers.

Their latest stunt well and truly surpasses that, however, and may end in them shredding an original 1962 Picasso print into 150,000 pieces, to distribute amongst their backers.

This year, as part of their Eight Sensible Gifts For Hannukah campaign, Cards solicited more than $US 2.25 million from 150,000 backers, who signed up to receive a gift for each of the eight days of Hannukah.

This year, many of the gifts turned out to be socks, but on the seventh night, the Cards team revealed that they had purchased a 1962 print of Picasso’s Tête de Faune (Head of a Faun).

They then offered backers a choice

One option will see the work being donated to the permanent collection of the Art Institute of Chicago; the other will see it being laser cut into 150,000 tiny pieces, and distributed amongst all the backers.

Those who contributed to the campaign will be able to start voting on December 26th, and will have the choice to save the Picasso, or secure a tiny, tiny portion of art history for themselves.

The Cards team have said of the stunt:

The irony of the Picasso experiment – which its creators are well aware of – is that the value of the Picasso is realistically pretty low (around $14,100). While museums collect Picassos of many editions and even his scraps and loose doodles, this piece is no “Guernica.” That said, one could argue that the artistic value of the piece may actually be increased by this “social experiment.”

The Verge did a little detective work, and say that the print is likely to be one purchased from Swiss auction house Koller this past June, for the sum of around $US 14,000, so the print would appear to be legit. 

Will the backers vote in favour of destruction or preservation? If the Picasso print is really to be destroyed, will the Cards actually slice it up, or will they merely chop up a copy? 

These questions and more will be answered after December 26, we guess.

Story: BoingBoing

Photo: Cards Against Humanity