You may remember London Fog appearing in the last season of Mad Men as an aging brand in need of Don Draper’s creative, advertising expertise. ‘Limit Your Exposure’ was the risqué slogan Draper came up with, as a woman revealed her nude self to a male stranger in an opened coat.
Similarly, previous campaigns by the iconic US label have seen the likes of Gisele Bundchen and Eva Longoria exposing some serious skin. So it would only seem fitting to have Mad Men actress Christina Hendricks, with that unmistakable décolletage and those bangin’ curves fronting their latest Autumn/Fall 2010 campaign.
The black and white ads were photographed by Nino Munoz and illustrate the trench coat’s timeless quality and versatility; showing off that figure that earned Hendrick’s Best Looking Women in America by Esquire Magazine. There’s no arguing with them on this one.
Check out a behind the scenes video below…
See Photos Via The Cut
Title Image by Frazer Harrison via Getty
