Considering how much money Captain Marvel made at the cinema in its opening weekend, a lot of people are going to be seeing Brie Larson at the cinema in the near future. Likely none of those cinemagoers will be seeing her to the extent that people who rocked up to see the movie at the AMC theatre in Clifton, New Jersey on Saturday did, though.
Those lucky people who happened to be in the right place at the right time were treated to Larson rocking up in a dope Captain Marvel tracksuit and jumping behind the concession stand to serve up popcorn that had her face on it. A very normal experience, probably.
Is it part of an exceptionally well-financed marketing campaign? Absolutely. Is it cute as hell? You bet your ass.
View this post on Instagram
Funny story I wanted to take my little cousins to see the new #captainmarvel and we ended up seeing #captainmarvel herself @brielarson serving guests at our local #amc and she was kind enough to take time to speak with these young ladies and made this night one they won't forget. What an amazing experience. Even better following #internationalwomensday that these girls get to meet a #realrolemodel and #hero . Needless to say we love #captainmarvel @captainmarvelofficial @marvel @marvelstudios #CaptainMarvelSoldMePopcornAtAMC #IamTheCoolCousinForLife #marvel #captainmarvel #brielarson #disney #HigherFurtherFaster
Captain Marvel centres around former US Air Force pilot and superhuman Carol Danvers (played by Larson) and a younger Nick Fury (Samuel L Jackson) back in the mid-90s in the midst of the Kree–Skrull war, and is currently in cinemas.