The data was collated by creating geographical boundaries in certain Australian cities and collecting and analysing data in those zones. Their findings are pretty powerful but paint only a portion of the social media picture as any images set to private, not within the designated geographical boundaries or not geotagged were not included in the analysis. Still, we’ve gleaned some interesting stuff about the way in which we use Instagram. For example…
1) Sydney is the most Instragrammed city in the country. Duh! Beautiful people. Beautiful narcissistic people.
2) The typical Australian Instagram user lives on the East Coast and posts an average of 2.3 photos per week.
3) How do you maximise “likes”? Peak usage occurs every Sunday at 5pm while peak weekday usage occurs at 8pm. Upload your photos accordingly.
And these are the 20 most popular hashtags on Instagram.
1.
#instagood
1,636,733
2.
#photooftheday
1,373,395
3.
#picoftheday
1,074,679
4.
#igers
1,029,912
5.
#love
1,027,584
6.
#australia
951,146
7.
#iphoneonly
811,371
8.
#instamood
801,729
9.
#bestoftheday
799,195
10.
#summer
769,292
11.
#iphonesia
748,686
12.
#instagramhub
740,361
13.
#beautiful
734,534
14.
#igdaily
710,189
15.
#cute
636,835
16.
605,395
17.
#webstagram
603,387
18.
#instadaily
600,890
19.
#iphone
599,190
20.
#beach
557,199
Check out the full report
here.
