Datafication is an ongoing collaborative information project between UTS and Sydney creative agency The Works dedicated wholly to understanding the Australian social media landscape. After filing two reports on Twitter, the team have now turned their attention to photo sharing service and narcissism enabler Instagram and shared their findings in this awesome little infographic.
The data was collated by creating geographical boundaries in certain Australian cities and collecting and analysing data in those zones. Their findings are pretty powerful but paint only a portion of the social media picture as any images set to private, not within the designated geographical boundaries or not geotagged were not included in the analysis. Still, we’ve gleaned some interesting stuff about the way in which we use Instagram. For example…


1) Sydney is the most Instragrammed city in the country. Duh! Beautiful people. Beautiful narcissistic people.
2) The typical Australian Instagram user lives on the East Coast and posts an average of 2.3 photos per week.
3) How do you maximise “likes”? Peak usage occurs every Sunday at 5pm while peak weekday usage occurs at 8pm. Upload your photos accordingly.   
And these are the 20  most popular hashtags on Instagram.
1.

#instagood
1,636,733
2.

#photooftheday
1,373,395

3.

#picoftheday
1,074,679
4.

#igers
1,029,912

5.

#love
1,027,584
6.

#australia
951,146

7.

#iphoneonly
811,371
8.

#instamood
801,729

9.

#bestoftheday
799,195
10.

#summer
769,292

11.

#iphonesia
748,686
12.

#instagramhub
740,361

13.

#beautiful
734,534
14.

#igdaily
710,189

15.

#cute
636,835
16.

#instagram
605,395

17.

#webstagram
603,387
18.

#instadaily
600,890

19.

#iphone
599,190
20.

#beach
557,199

Check out the full report
here.