Absolut’s latest project with Helmut Lang is part of its larger †In An Absolut World’ Visionaries campaign’; an online-led brand program that engages both consumers and leading creative luminaries to express clever and daring visions of an ideal world and helps bring them to life on ABSOLUT.Com.
Other recent Visionaries include Kanye West, uber-blogger Perez Hilton, comedian Zach Galifianakis, with upcoming visions expected later this year from Eddie Izzard and artist/eco-chef Jim Denevan.
