This ad for Roller Kingdom, a roller skating rink in Reno, Nevada, works an interesting angle for recruiting customers. The main hook of the PSA-style commercial is that roller skating offers a compelling substitute for taking drugs and a life of petty crime. As one of the cute kids in the ad suggests: “Prison is full of people that have never roller skated.” Good point little guy!
Independent business owners, there’s something to learn from this enjoyable low-budget pisstake: even the most average product looks decent when compared to a life of crack.
